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Agrinnovators is a platform for exchange and networking. (Re)Discover innovations in the agri-food sector presented during Innovations Sessions and documented in business profiles and impact stories for a sustainable future in Africa.


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About the PAFO-COLEAD Partnership

The Pan-African Farmer’s Organization  PAFO and COLEAD, support farmers’ organizations, cooperatives, & entrepreneurs in capacity development, skills enhancement & business relations in areas related to market research, marketing & packaging, meeting quality standards & labeling requirements, dealing with new administrative procedures & regulatory requirements and having access to distribution to diversifying customers such as trade fairs & business meetings

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Innovations Session n°19: Online agrifood marketplaces: presence of African entrepreneurs and smallholders

Greater efforts are needed to help reduce inequalities in e-trade readiness and across the value chain. For African entrepreneurs to harness the benefits of the digital economy, Governments need to prioritize national digital readiness so that more local businesses can become producers in the digital economy. Building an enabling e-commerce ecosystem requires changes in public policy and business practices to improve the digital and trading infrastructure, facilitate digital payments and establish appropriate legal and regulatory frameworks for online transactions and security. Countries also need better capabilities to capture and harness data, and stronger regulatory frameworks for creating and capturing value in the digital economy, a report says (United Nations. COVID-19 and E-commerce: a global review. 2021. World Bank. The Measurement and Analysis of E-Commerce: Frameworks for Improving Data Availability. Michael J. Ferrantino and Emine Elcin Koten. The World Bank December 2019.).

Governments should encourage e-commerce usage by establishing supportive business laws to protect e-commerce transactions, regulating the Internet to make it a trustworthy business platform.

In addition to causing disruptions to large e-commerce platforms, the COVID-19 crisis also opened opportunities for new and niche platforms employing innovative business models and catering to segments traditionally excluded from large e-commerce platforms. Improving internet access in rural areas, developing more inclusive marketplaces that cater to women and various locations, and fostering an environment that promotes innovation and competition are needed (AgFunder. Africa AgriFoodTech Investment Report. 2022.).


Join our Agrinnovators community forum to discuss and explore the circular economy’s role in sustainable agriculture. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

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