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Packaging & Labelling

Packaging and labelling are key areas of the agrifood value chain - whether in fresh or processed segments - and are important areas of investment for any business. They keep the product safe, ensure product protection, inform the consumer and constitute a major part of attractiveness to the buyer.

Packaging & Labelling

Labelling

A food label is the information found on the food product seen by the consumer. Food labels convey information about the product’s identity and contents, and on how to handle, prepare and consume it safely. 

Food labelling can contribute to reducing food waste as food manufacturers use date marking to advise subsequent food chain operators on the appropriate shelf-life of a food.

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Packaging

Packaging relates to all products made of any materials of any nature to be used for the containment, protection, handling, delivery and presentation of goods, from raw materials to processed goods, from the producer to the user or the consumer. 

Packaging ensures product safety and traceability throughout the supply chain. Innovative packaging solutions have enhanced consumer convenience and extended product shelf life. For instance, vacuum-sealed and aseptic packaging technologies have significantly increased the shelf life of perishable products, reducing food waste and ensuring that consumers receive fresher, safer products.

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