The rise of convenience: How ready-to-eat foods are reshaping the Fruit and Vegetable sector
Europe (OECD-COLEAD)
In the context of the United Nations (UN) 2021 International Year of Fruits and Vegetables, the COLEAD, through its FFM SPS and FFM Plus programmes (funded by the European Union and Organisation of ACP States (OACPS)), and the OECD Fruit and Vegetables Scheme of the Trade and Agriculture Directorate, launched an online series highlighting the significance of the Fruit and Vegetable sector and its various dimensions.
The objectives of this serie include sharing knowledge of markets and operators working in local and export F&V markets, understanding the F&V sector contribution to sustainable production and consumption, promoting F&V contribution to healthy and nutritious diets, showcasing successes and innovations of private sector operators across the European Union and Southern countries and lessons learned.
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