E-commerce and digital marketing for agrifood products
Fruit and Vegetable Industry Session N°9
April 10, 2025
Labor shortages in the F&V industry present significant challenges to production, supply chains, and market stability. Addressing this issue requires a multi-faceted approach, including policy reforms, improved labour conditions, technological advancements, and workforce training initiatives.
In priority they should aim to improve the image of agriculture as a sector capable of offering career opportunities, as the role of agriculture is evolving with increasing attention to food security, environmental goods, biodiversity, and social aspects. They also need to promote a more diverse agro-food workforce with a wider range of skills and to ensure a better alignment of education and skills to the evolving needs of the agro-food sector, which is critical for the sector to be sustainable and competitive, including entrepreneurial and digital skills.
By implementing these strategies, the industry can enhance resilience, ensuring a stable and sustainable food supply for the future. Where job quality is low, improved wage and non-wage benefits, as well as enhanced working conditions, are important. In the pandemic’s aftermath, so is geographical and temporal flexibility, where feasible. Where skill shortages are widespread, active collaboration between employers and education and training providers as well as employment services must be enhanced to match skills supply and demand through initial and ongoing training.
The European labour authority (ELA) is conducting a strategic foresight exercise to explore and construct potential scenarios for the future of labour mobility within the European Union.
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Christophe Aubé
CEO of Agreenculture & Director of Robagri, France

Roxana Barbulescu
Associate Professor, University of Leeds, United Kingdom

Isolina BOTO
Head of Networks and Alliances, COLEAD

Thomas Hildenbrand
Director of the Fruit Department at SIPEF, Belgium

Jeremy KNOPS
General Delegate, COLEAD

Alice Riouall
CEO, Mango So, Burkina Faso

José BRAMBILA-MACIAS
Programme Manager, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD
English
English
Français
Français
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