Digitalisation & AI in Agrifood: Tools for Efficiency and Market Access
Fruit and Vegetable Industry Session N°12
March 17, 2026
The European Union’s regulatory landscape for agri-food trade is becoming more structured and enforcement-driven, with significant implications for fruit and vegetable (F&V) value chains. Recent developments including updates to pesticide residue thresholds, strengthened import monitoring, new corporate sustainability due diligence requirements, and revised packaging and environmental rules are reshaping the conditions for accessing the EU market. Compliance now extends beyond product standards to encompass traceability, governance, and sustainability performance.
For exporters and SMEs in particular, navigating these evolving requirements requires stronger regulatory awareness, targeted investment in testing and digital systems, and proactive engagement with EU partners. This session will explore how these regulatory changes affect F&V exports in practice and identify practical strategies to manage risks while maintaining competitiveness and inclusion.
Session Region

Andrea Barrios
EU Policy and Regulations Expert, COLEAD
José Brambila-Macia
Programme Manager, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD

Ines Bastos
Senior Expert Business Development, COLEAD

Charles Mensah
Sustainability Researcher, University of Essex

Jane Richardson
Principal Administrator, Pesticides, Biotechnology, Food Safety

Faly Rasamimanana
Managing Director Faly Export

Ahoefa Soklou
Project Officer, COLEAD
English
English
Français
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