Innovations Session N°3

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March 18, 2021

African Continental Free Trade Area (AfCFTA): opportunities for SMEs and businesses in the agrifood sector

The recording of the session is available in English and French on YouTube

 

Need for increased awareness about AfCFTA amongst operators

Various studies and surveys amongst farmers organisations and SMEs6, point out that there is a low level of awareness and understanding of the Agreement and therefore an insufficient appreciation of the opportunities it presents for businesses. Recommendations point out a great urgency for capacity development programmes to seize new markets and develop new products, otherwise the benefits will only go to larger agribusiness and exclude MSMEs. Limited finance and infrastructure, which hinders the growth of many businesses, should be addressed within AfCFTA as to promote intra-Africa trade and access to African markets. Policy and private actors should raise awareness amongst African entrepreneurs on how they can benefit from the agreement, and what they need to do to comply with the legislation (i.e. rules of origin, monitoring and elimination of non-tariff barriers, tariff concessions).

Key points for discussion on serving African markets

  • How is AfCFTA supporting MSMEs and businesses in the continent?
  • What are the main obstacles for entrepreneurs to serve regional and continental markets and examples on how to overcome them?
  • In serving regional and African markets in fresh and value-added products, what are the priorities for businesses to grow and how innovation helps?
  • What are the key drivers to capture more added value in local market for local businesses?

Session Region

Africa (PAFO-COLEAD)

Networking

Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Meet the speakers

Michael ANNAN-FORSON

CEO, Melach Groups, Ghana

Michael holds a Bachelor’s degree in Human Resources Management and a MBA. He worked as Human and Organizational Development HR...

Fatma BEN REJEB

CEO, Panafrican Farmers Organisation (PAFO), Rwanda

Fatma Ben Rejeb has been working with farmers organisations for more than 20 years. She began her involvement in land...

Isolina BOTO

Head of Networks and Alliances, COLEAD

Isolina Boto is the Head of Networks and Alliances at COLEAD, a non-profit Association of private sector operators in the...

Moussa Silvain DIAKITÉ

CEO, Service Commercial Silvain International SARL, Mali

Moussa Silvain Diakité is a Malian business manager with a degree in business management, passionate about agriculture and convinced of...

Dan JAKANA

CEO, Jakana Foods Ltd, Uganda

Dan Jakana is the founder and CEO of Jakana Foods Ltd since 1994. He immigrated from Kampala, Uganda, to the...

John Bosco KANYANGOGA

Managing Director, Trade and Development Links, Rwanda

John Bosco Kanyangoga is a Rwandan International Trade Lawyer and Independent Consultant. He is the founder and managing director of...

Jeremy KNOPS

General Delegate, COLEAD

Jeremy holds a Master’s degree in Business Engineering from the Solvay Brussels School of Economics and Management (SBS-EM). Prior to...

Lucy MUCHOKI

Chief Executive Officer, Pan African Agribusiness and Agroindustry Consortium, Kenya

Lucy Muchoki is a social scientist with master’s degree in strategy and business management who is passionate about food security...

Prudence SEBAHIZI

Chief Technical Advisor and Head of AfCFTA Negotiations Support Unit, African Union Commission, Rwanda

Prudence Sebahizi is the Chief Technical Advisor on the African Continental Free Trade Area (AfCFTA) and Head of the AfCFTA...

Remco VAHL

Senior expert, DG Trade, European Commission, Belgium

Remco VAHL is Senior Expert at the European Commission’s Directorate-General for Trade (DG TRADE) in a unit dealing with Economic...

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