Fruit and Vegetable Industry Session N°1

Session Highlights

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September 14, 2021

Market trends and prospects of a dynamic sector.

The United Nations (UN) has declared 2021 as the International Year of Fruits and Vegetables to raise awareness of the nutritional and health benefits of consuming more fruits and vegetables.

Adding its voice to the UN and many partners working in the sector, the COLEAD and the OECD Fruit and Vegetables Scheme of the Trade and Agriculture Directorate, will organize a series of online sessions with key partners highlighting the significance of the F&V sector and its various dimensions.

The main objectives of the series are:

  • Sharing knowledge of markets and operators working in local and export F&V markets
  • Understanding the F&V sector contribution to sustainable production and consumption
  • Promoting F&V contribution to healthy and nutritious diets
  • Showcasing successes and innovations of private sector operators across the EU and Southern countries and lessons learned

The first session provided an overview of trends and foresights of the sector in trade, new markets, structure of the industry and have insights from policy, research and industry.

Session Region

Europe (OECD-COLEAD)

Networking

Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Panel Speakers

Emmanuel Bourcelet

Engagement and Marketing Lead, COLEAD

Emmanuel Bourcelet is an agri-development engineer and economist specialised in agricultural and food systems and marketing.

Frédéric Rosseneu

Corporate Business Development Manager, Greenyard

Frédéric Rosseneu coordinates Greenyard’s sustainability and innovation efforts.

Hubertus Gay

Senior Agricultural Policy Analyst, OECD

Dr Gay is in the agriculture and trade department of the OECD, specialising in the coordination of the annual OECD-FAO...

Isolina Boto

Head of Networks and Alliances, COLEAD

Isolina Boto has more than 25 years of experience in agricultural development.

Jeff Mahintach

Director Fruit & Vegetable, Flower & Plants sectors, U-Enseigne / FCD

Jeff Mahintach has over 20 years of experience in the fruit and vegetable purchasing sector.

Jeremy Knops

General Delegate, COLEAD

Jeremy Knops is an accredited coach for leadership and professional development. He has been appointed as General Delegate of COLEAD...

Lee Ann Jackson

Head of the Agro-food Trade and Markets Division, OECD

Lee Ann Jackson has over 20 years of experience working in the area of trade and agriculture.

Philippe Binard

General Delegate, Freshfel

Philippe Binard has over 25 years in the fresh fruit and vegetables business.

Tahina Randriarilala

Manager Quality and Sustainable Development, LECOFRUIT

Tahina Randriarilala is an agricultural engineer with a specialisation in agricultural and food industries, and has been working for 17...

Timothée Pelissier

Sales and Marketing Director, CFAO Retail

Timothée Pelissier is in charge of the creation and management of the commercial structure and manages multifunctional projects.

Yvonne Chileshe

Expert Commodities and Value Chain Development, OACPS Secretariat

Yvonne Chileshe has over 20 years of experience in trade and development, she is expert in Commodities and Value Chain...

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Marie Russel

Senior Programme Officer, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD

Dr Marie Russel coordinates the activities of the OECD Fruit and Vegetables Scheme.

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José Brambila-Macias

Programme Manager, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD

Dr. José Brambila is the Programme Manager of the OECD Fruit and Vegetables Scheme. He has a strong econometric background...

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