E-commerce and digital marketing for agrifood products
Fruit and Vegetable Industry Session N°1
September 14, 2021
The United Nations (UN) has declared 2021 as the International Year of Fruits and Vegetables to raise awareness of the nutritional and health benefits of consuming more fruits and vegetables.
Adding its voice to the UN and many partners working in the sector, the COLEAD and the OECD Fruit and Vegetables Scheme of the Trade and Agriculture Directorate, will organize a series of online sessions with key partners highlighting the significance of the F&V sector and its various dimensions.
The main objectives of the series are:
- Sharing knowledge of markets and operators working in local and export F&V markets
- Understanding the F&V sector contribution to sustainable production and consumption
- Promoting F&V contribution to healthy and nutritious diets
- Showcasing successes and innovations of private sector operators across the EU and Southern countries and lessons learned
The first session provided an overview of trends and foresights of the sector in trade, new markets, structure of the industry and have insights from policy, research and industry.
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Emmanuel Bourcelet
Engagement and Marketing Lead, COLEAD
Emmanuel Bourcelet is an agri-development engineer and economist specialised in agricultural and food systems and marketing.

Frédéric Rosseneu
Corporate Business Development Manager, Greenyard
Frédéric Rosseneu coordinates Greenyard’s sustainability and innovation efforts.

Hubertus Gay
Senior Agricultural Policy Analyst, OECD
Dr Gay is in the agriculture and trade department of the OECD, specialising in the coordination of the annual OECD-FAO...

Isolina Boto
Head of Networks and Alliances, COLEAD
Isolina Boto has more than 25 years of experience in agricultural development.

Jeff Mahintach
Director Fruit & Vegetable, Flower & Plants sectors, U-Enseigne / FCD
Jeff Mahintach has over 20 years of experience in the fruit and vegetable purchasing sector.

Jeremy Knops
General Delegate, COLEAD
Jeremy Knops is an accredited coach for leadership and professional development. He has been appointed as General Delegate of COLEAD...

Lee Ann Jackson
Head of the Agro-food Trade and Markets Division, OECD
Lee Ann Jackson has over 20 years of experience working in the area of trade and agriculture.

Philippe Binard
General Delegate, Freshfel
Philippe Binard has over 25 years in the fresh fruit and vegetables business.

Tahina Randriarilala
Manager Quality and Sustainable Development, LECOFRUIT
Tahina Randriarilala is an agricultural engineer with a specialisation in agricultural and food industries, and has been working for 17...

Timothée Pelissier
Sales and Marketing Director, CFAO Retail
Timothée Pelissier is in charge of the creation and management of the commercial structure and manages multifunctional projects.

Yvonne Chileshe
Expert Commodities and Value Chain Development, OACPS Secretariat
Yvonne Chileshe has over 20 years of experience in trade and development, she is expert in Commodities and Value Chain...

Marie Russel
Senior Programme Officer, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD
Dr Marie Russel coordinates the activities of the OECD Fruit and Vegetables Scheme.

José Brambila-Macias
Programme Manager, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD
Dr. José Brambila is the Programme Manager of the OECD Fruit and Vegetables Scheme. He has a strong econometric background...
English
English
Français
French
Recent Sessions
Session Date: June 19, 2025
Fruit and Vegetable Industry Session n°10
The rise of convenience: How ready-to-eat foods are reshaping the Fruit and Vegetable sector
Session Date: May 21, 2025
South-South: Empowering and Growing Women-led Business Session N°3
Collaborating & Networking for Women’s Business Growth