E-commerce and digital marketing for agrifood products
Fruit and Vegetable Industry Session N°3
May 23, 2022
Consumers have become more demanding for high-quality and convenient food products with natural flavours and taste, free from additives and preservatives. Therefore, the challenge for the F&V industry is to develop such products, taking into account quality and safety aspects along with consumer acceptance. Emerging, unconventional processing of F&V is more and more studied in order to develop products rich in bioactive compounds, paying attention at the same time to waste and by-product valorisation.
The challenge remains implementation at scale, cost and access by operators from developing countries exporting to international markets. The demands for higher quality control should go hand in hand to affordable technologies allowing the value chain actors to deliver the expected quality. The adoption of relevant skills remain also a challenge.
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Alexandru LUCA
DigiFresh (Digital monitoring of fruit & vegetable freshness) Consortium

Isolina BOTO
Head of Networks and Alliances, COLEAD

Johan den ENGELSE
Data Analyst, Fresh Produce Centre and consultant, FRUGICOM

José BRAMBILA-MACIAS
Programme Manager, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD

Karen SPRUIJT de GELDER
Policy Officer, Quality Control Bureau (KCB)

Marie RUSSEL
Senior Programme Officer, Trade and Agriculture Directorate, Agricultural Codes and Schemes, OECD

Rick SCHOT
Business Developer, Experience Fruit Quality

Tiziana Maria CATTANEO
Researcher, Council for Agricultural Research and Economics (CREA)

Wycliffe ARODI
Group Technical Manager, Keitt Exporters Limited
English
English
Français
French
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