South-South: Empowering and Growing Women-led Business Session N°2

The collaboration between UN Women and COLEAD targets entrepreneurs in the African, Caribbean, and Pacific (ACP) countries and beyond. The South-South online series are tailored for women entrepreneurs and business leaders, aiming to foster collaboration and knowledge sharing, enhance business skills and market access, and promote networking.

Women entrepreneurs are key drivers of economic growth, innovation, and social change. Yet, they often encounter unique challenges in accessing markets, enhancing brand visibility, and competing in traditionally male-dominated industries. Robust marketing and branding strategies are essential to help women-led businesses thrive, attract loyal customers, and build sustainable competitive advantages. Overcoming these challenges is essential to unlocking their full potential and ensuring long-term growth. Entrepreneurship gives women a powerful platform to champion gender equality. By launching women owned businesses and impactful marketing campaigns, they challenge societal norms and expose barriers like gender bias and unequal funding. Through authentic storytelling, women not only pave their own way but also inspire future generations toward a more inclusive, equitable world.

Effective marketing and branding are essential for levelling the playing field, empowering women entrepreneurs to build strong, distinctive identities that resonate with customers and embody their unique values and visions. In today’s competitive and digital marketplace, robust marketing strategies can revolutionize how these businesses connect with and engage their target audiences. Authentic storytelling and a consistent brand voice forge deep emotional connections with consumers, setting women-led enterprises apart in a crowded market. By investing in tailored educational initiatives, capacity building, and supportive networking, women entrepreneurs gain the tools and knowledge needed to overcome the challenges of marketing and branding. These strategies not only boost brand visibility and foster customer loyalty but also enable women to control their business narratives, drive innovation, and secure a more inclusive and dynamic role in the global economy. The collaboration between UN Women and COLEAD targets entrepreneurs in the African, Caribbean, and Pacific (ACP) countries and beyond. The South-South online series are tailored for women entrepreneurs and business leaders, aiming to foster collaboration and knowledge sharing, enhance business skills and market access, and promote networking.