E-commerce and digital marketing for agrifood products
Innovations Session N°9
April 26, 2022
The recording of the session is available in English and French on YouTube.
The way forward
Achieving gender equality and empowering women in agriculture is crucial for agricultural development and food security and can contribute to lessen gender gap, boost per capita income growth, and generally reduce poverty. Policy interventions can help close the gender gap in agriculture and rural labour markets. Governments, the international community and civil society should work together to eliminate discrimination, promote equal access to resources and opportunities, and make women’s voices heard as equal partners for sustainable development.
Rural women increasingly run their own enterprises, yet their entrepreneurial potential remain largely unrecognised and untapped. Enabling gender responsive policies, services and business environments are crucial to stimulate the start-up and upgrading of women’s businesses and thereby help generate decent and productive work.
Women’s economic empowerment also means voice and representation in decision-making, participation in policy and institutional change processes and strong business networks. Training and skills upgrading are needed to strengthen women entrepreneurs’ business management, marketing and technical skills, with an emphasis on growth sectors, green technologies and safe and sustainable farming and agro-processing practices (standards, safety measures). It will contribute to upgrade clusters/sectors to support the transition of women-led enterprises from informal to formal status as well. More investments need to be done on strengthening data collection and analysis efforts to better understand and address the constraints that women farmers face in specific value chains.
Key points for discussion on promoting women-led SMEs and businesses
- What are the drivers of success of women-led SMEs in the agrifood sector: what innovations, technologies, knowledge and finance do they attract and need?
- How to upscale women-led investments and rural women enterprises?
- What incentives can be provided to attract and retain women-led SMEs and smallholders in value-addition in local and export markets?
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

SALMA ABDULAI
CO-FOUNDER & CEO, AMAATI GROUP, GHANA
Salma Abdulai is the Co-Founder and CEO of AMAATI Company limited, a Ghanian company created in 2013 which processes and...

ISOLINA BOTO
HEAD OF NETWORKS AND ALLIANCES, COLEACP
Isolina Boto is the Head of Networks and Alliances at COLEACP, a non-profit Association of private sector operators in the...

ANNIE KAMALA
CEO, AGRO BIBI, DRC AND MEMBER OF YPARD DRC
Annie Kamala is an agricultural engineer and the CEO of AGRO BIBI, a company producing and processing fruit, cereals, cocoa...

GAËLLE LAURA KENFACK
FOUNDER, KENZA MARKET, CAMEROON
Gaëlle Laura Zambou Kenfack is a Cameroonian entrepreneur and the founder of KENZA MARKET, a company specialising in the processing...

JEREMY KNOPS
GENERAL DELEGATE, COLEACP
Jeremy Knops holds a Master’s degree in Business Engineering from the Solvay Brussels School of Economics and Management (SBS-EM). Prior...

YVONNE OTIENO
DIRECTOR, MIYONGA FRESH GREENS ENT, KENYA
Yvonne Otieno is the director of Miyonga Fresh Greens ENT, a Kenyan company established in 2014 exporting fresh fruit and...

KOLYANG PALEBELE
PRESIDENT, PAFO
Kolyang Palebele is an agro-breeder and expert in rural and community development of Chadian nationality, born on 24 November 1964...

ANNA SUMMER
PROJECT MANAGER, SHETRADES WEST AFRICA, INTERNATIONAL TRADE CENTRE (ITC)
Anna Summer is an impact-driven development practitioner and project manager with expertise in developing sustainable agricultural value chains. She has...

MARIE-ANDRÉE TALL
FOUNDER & DIRECTOR, FRUITALES, SENEGAL
Marie-Andrée Tall is the founder and CEO of Fruitales, a company created in 2005 that processes local fruit and vegetables...

DENYSE K. UWERA
AGRICULTURAL BRANDING CONSULTANT AND PHOTOGRAPHER, RWANDA
Denyse is an agricultural branding consultant and photographer based in Kigali, Rwanda. Using storytelling and communication design skills, she develops...

EMMERANCE TUYISHIME
ACTING CEO, PAFO
Emmerance Tuyishime is currently the acting CEO of the Pan African Farmers Organisation (PAFO). She has several years of experience...
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