Innovations Session N°22

From Farm to Table: Successes of origin-linked products in Africa

In an era where consumers are increasingly conscious of the origins of their food, Origin-linked products are gaining significant momentum.This shift presents a major opportunity for producers— particularly small-scale and rural businesses in the agri-food and creative industries—who no longer need to compete on price with generic, mass-produced goods. Instead, they are valued for their craftsmanship and expertise in producing traditional products with distinctive qualities, attributes, and reputations deeply rooted ln ancestral knowledge and the unique characteristics of their place of origin. Tools such as Geographical Indications (Gls), quality labels, and origin consortia enable producers to capture the added value of their unique products while ensuring their heritage is protected. Beyond financial benefits, GIS play a Vital role in promoting sustainable agricultural practices by encouraging traditional, environmentally friendly production methods. For African producers, this translates into preserving biodiversity, reducing environmental impact, and fostering sustainable farming techniques. Additionally, the growing demand for sustainable products enhances the market ability of GI-certified goods, opening doors to eco-conscious consumers and premium markets Worldwide. Recognizing the transformative potential of GIs in fostering economic growth, safeguarding traditional knowledge, and expanding trade opportunities, the African Union (AU) has developed a strategic framework to promote and regulate GIs across the continent. This Strategy aligns with Africa’s broader economic integration goals, particularly within the African Continental Free Trade Area (AfCFTA), and aims to empower local producers while preserving the continent’s rich cultural and agricultural heritage.

Origin-linked products are powerful drivers of economic development, cultural preservation, and rural empowerment. However, to fully unlock their potential, stronger legal protections, financial support, inclusive governance, and climate resilience strategies are essential. Addressing these barriers will ensure that local communities receive fair benefits while safeguarding Africa’s rich agricultural and cultural heritage. By leveraging the unique qualities and heritage of their products, African businesses can differentiate themselves in the global market, protect their intellectual property, and stimulate local economic growth. As awareness and support for Geographical Indications (GIs) continue to expand, African producers have immense opportunities to benefit from this form of intellectual property protection. However, realising this potential requires strong leadership and political commitment, a rich agricultural and culinary heritage, support from international organisations and the presence of structured industry sectors. Additionally, modern technology and innovative marketing strategies can enhance traceability and authenticity, strengthening consumer confidence and demand for origin-linked products. With the African Continental Free Trade Area (AfCFTA) as the world’s largest free trade zone, Africa’s growing population, rising middle and upper classes, and increasing demand for high-quality products present limitless trade opportunities. By prioritising robust GI ecosystems, African nations can capitalise on provenance-based branding and harness GIs as a key intellectual property right (IPR) category that contributes substantially to regional economic growth.