E-commerce and digital marketing for agrifood products
Innovations Session N°23
Program Links
Session Highlights
June 3, 2025
Cross-border value chains represent a dynamic frontier for African entrepreneurs aiming to scale their businesses, add value to local resources, and contribute meaningfully to regional economic transformation. As the continent advances toward deeper economic integration, those who can effectively navigate cross-border dynamics, leverage digital tools, and cultivate collaborative networks will be well-positioned to lead Africa’s inclusive and sustainable growth.
Realizing the full potential of these opportunities demands more than entrepreneurial ambition—it requires supportive ecosystems, robust infrastructure, and enabling policies that empower businesses, especially small and medium-sized enterprises (SMEs), to thrive beyond national borders. African entrepreneurs are emerging as key drivers of value addition, innovation, and inclusive growth through their engagement in cross-border value chains. Their contributions are not only enhancing productivity but also generating employment, improving incomes, and reducing poverty across communities.
The success of the African Continental Free Trade Area (AfCFTA) and other regional initiatives will depend on the implementation of inclusive, practical solutions to cross-border trade barriers. With the right policy frameworks and targeted interventions, cross-border trade can become a powerful lever for sustainable development, job creation, and shared prosperity across the continent.
To unlock the full potential of cross-border trade, strategic investments, regulatory reforms, and targeted support for small-scale traders are essential. When effectively supported, cross-border value chains can become a cornerstone of Africa’s sustainable and inclusive economic future.
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Isolina Boto
Head Of Networks And Alliances, Colead

Aïssata Diakité
Fouder & Ceo, Zabbaan Holding

Saran Keita
Ceo & Founder, Amidjor Agribusiness

Anthony Egeru
Manager Skilling, Engagement for Community Development, Ruforum

Lesley Marange
Founder & Ceo, Gyltime Foods

Wezi Mzumara
Founder & Ceo, Kwanza Cocoa

Ousseini Ouedraogo
Executive Secretary, Roppa

Dr. Babafemi Oyewole
The Ceo Of Pan African Farmers Organization (Pafo)
English
PAFO-COLEAD Innovations Series - Session 23 - Cross-border value chains
Français
PAFO-COLEAD Série Innovation - Session 23 - Chaînes de valeur transfrontalières
Português
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