E-commerce and digital marketing for agrifood products
Innovations Session N°10
July 6, 2022
The recording of the session is available in English and French on YouTube
The way forward
The development of the African food industry needs substantial local and foreign private investments eased by public investments in infrastructure, sound regulatory environment, support to research and innovations, and policy and legal stability.
Selling to EU markets involves market research, developing marketing channels, adapting products and packaging, meeting quality standards and labelling requirement, dealing with changing administrative procedures and regulatory requirements.
Smaller firms have been affected particularly hard in the last two years, given their narrower margins and more limited financial resources. Building resilience to shocks and crisis is a priority and expanding the export of value-added agricultural products is critical for economic growth, employment creation and foreign exchange earnings by African countries.
The availability of public goods, such as improved roads and communications infrastructure, well-designed legal and regulatory systems and educated labour are a prerequisite to private investment. Increasingly, the private sector is providing mobile technology, post-harvest facilities and processing capacity, and agricultural inputs[22] in rural areas. Governments, investors and development partners should create new opportunities for youth in farming, expanding job opportunities in on-farm and off-farm activities.
Key points for discussion on SMEs and businesses exporting to the EU markets
- What are the drivers of success of export-led SMEs in the agrifood sector: what innovations, technologies, knowledge and finance do they attract and need?
- What type of investments are needed for export-led SMEs?
- What incentives can be provided to export-led SMEs and smallholders in fresh and value-added food products?
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

ELIZABETH JEBBY BISCHOF
MANAGING DIRECTOR, BDELO, KENYA
Elizabeth Bischof is the Managing Director of Bdelo, an award-wining company producing healthy maize tortilla chips & tortillas that are...

ISOLINA BOTO
HEAD OF NETWORKS AND ALLIANCES, COLEAD
Isolina Boto is the Head of Networks and Alliances at COLEAD, a non-profit Association of private sector operators in the...

YASMIN ISMAIL
PROGRAMME OFFICER, CUTS INTERNATIONAL, SWITZERLAND
Yasmin Ismail is a Programme Officer at CUTS International Geneva. She joined CUTS in March 2019 as a Research Fellow....

JEREMY KNOPS
GENERAL DELEGATE, COLEAD
Jeremy Knops holds a Master’s degree in Business Engineering from the Solvay Brussels School of Economics and Management (SBS-EM). Prior...

NEVILLE MCHINA
CEO, GREENSTONE FOODS (PVT), ZIMBABWE
Neville Mchina is an impact driven Zimbabwean entrepreneur who strongly believes that the diaspora is Africa’s biggest asset and uses...

DR. BABAFEMI OYEWOLE
CEO, PAFO
Dr. Babafemi Oyewole, the CEO of Pan African Farmers Organization (PAFO), is a tri-sector executive and professional with experiences in...

HASINA RALAY
MANAGER, LYCHEELAND SA, MADAGASCAR
Hasina Ralay Rabenantoandro is, since 2015, the Manager of Lycheeland Madagascar, a Malagasy company specialising in the drying and processing...

SAKINA USENGIMANA
FOUNDER AND CEO, AFRI FOODS, RWANDA
Born and raised in Rwanda, Sakina Usengimana’s national pride and entrepreneurial mindset has always been at the centre of everything...

KOEN VANDERHAEGEN
MARKET INSIGHTS MANAGER, COLEAD
Koen Vanderhaegen is a Bio-Science Engineer with specialisation in tropical crop production. He joined COLEAD in 2019 after his studies...
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