E-commerce and digital marketing for agrifood products
Innovations Session N°4
May 20, 2021
The recording of the session is available in English and French on YouTube
Reconciling local and global food systems
Strengthening food systems must be an integral part of efforts to recover from the COVID-19 pandemic and to build resilience in Africa towards more sustainable and equitable ways to transform African agriculture.
While the magnitude of the issues needed to transition to sustainable food systems requires global solutions, changes and practices are local and country specific. Tradeoffs between local and global food systems need to be reached as there is not one single solution in overly complex and interdependent systems. What matters is how food is produced, processed, consumed and the role it plays for the people and the planet.
To move towards a sustainable food systems approach, managing change breaking silos and leveraging resources, as well as measuring impact, will be critical. The private sector operators need support to transition towards sustainable economies which require to change food diets and reduce food waste.
The farmers, fishers and other operators in the food chain who have already undergone the transition to sustainable practices, be in local or global markets, should be rewarded as to encourage the transition by others, and create additional opportunities for their businesses.
Increased fairness and equity along the value chains is required to succeed in transitioning towards sustainable food systems. A fair and transparent policy (open communication, fair prices, risk sharing) promoting more transparency along supply chains and better distribution of value is needed. Capacity development is key, especially for farmers groups and MSMEs, and providing support to operators in meeting required economic, social and environmental standards.
Key points for discussion on sustainable food systems
- How African MSMEs and farmers organisations can transition towards sustainable practices and what support do they need based on the obstacles they face?
- What incentives can be provided to smallholders and MSMEs to adopt sustainable practices?
- What main investments and incentives from the public and private sector can accelerate the transition towards sustainable practices?
- How to reconcile investments by the MSMEs and farmers in sustainable food systems with the imperative of economic returns and access to new markets?
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Fatma BEN REJEB
CEO, Pan-African Farmers Organization (PAFO)
Fatma Ben Rejeb has been working with farmers’ organisations for more than 20 years. She began her involvement in land...

Isolina BOTO
Head of Networks and Alliances, COLEACD
Isolina Boto is the Head of Networks and Alliances at COLEAD, a non-profit Association of private sector operators in the...

Gaëtan ETANCELIN
President, SYMABIO, Madagascar
Gaëtan Etancelin has 19 years of experience in the organic sector and is an expert in organic certification. He is...

Estherine LISINGE-FOTABONG
Director, Programme Innovation and Planning, NEPAD Agency
Mrs Estherine Lisinge-Fotabong is the Director of Programme Innovation and Planning at the African Union Development Agency (AUDA-NEPAD [New Partnership...

Nnaemeka IKEGWUONU
Executive Director, Smallholders Foundation, ColdHubs, Nigeria
Nnaemeka Ikegwuonu is a farmer and community radio agricultural presenter. He is the founder and Executive Director of Smallholders Foundation...

Lovin KOBUSINGYE
General Manager, Kati Farms, Uganda
Lovin Kobusingye is a vibrant businesswoman, holds a Bachelor of Science in food science and technology degree and a Master’s...

Pierre Damien MBATEZIMANA
Managing Director, Shekina Enterprise, Rwanda
Pierre Damien Mbatezimana is the Founder and Managing Director of Shekina Enterprise. He holds a diploma in Accounting and Management,...

Roel MESSIE
Chief Investment Officer, IDH, the Sustainable Trade Initiative
Roel Messie is Chief Investment Officer of IDH Trade and director of the IDH Innovative Finance team. He played an...

Elizabeth NSIMADALA
Member of the Advisory Committee for the 2021 Food Systems Summit and President of PAFO
Elizabeth is a Ugandan young agripreneur, President of the Pan Africa Farmers Organization (PAFO) and the Eastern Africa Farmers Federation...

Ishmael Sunga
CEO, SACAU and Member of the UNFSS Food Systems Champions Network
A Zimbabwean national, Ishmael holds a BSc (Economics) degree and has post-graduate qualifications, including in MSc (Strategic Management). He has...
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