E-commerce and digital marketing for agrifood products
Innovations Session N°12
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Session Highlights
No highlights available.
February 15, 2023
The recording of the session is available in English, French, and Portugese on YouTube
The way forward: Key skills needed to promote sustainable and safe food
African entrepreneurs and MSMEs play a crucial role in the agrifood sector in Africa, providing food security and creating jobs and economic opportunities. However, these businesses face various challenges including limited access to financing, insufficient infrastructure, and lack of market information and connections. To support these entrepreneurs and MSMEs, the African governments and development partners need to implement policies and programs that enhance access to finance, improve infrastructure and market linkages, and provide technical assistance and training to MSMEs, farmers organisations and entrepreneurs.
Entrepreneurs should also be encouraged to promote sustainable production and trade and contribute to the green economy. Diversification within the agricultural sector through increased processing is necessary for local small- and medium-sized companies to develop high value-added, quality and specialty niche products. Post-harvest losses and food waste along the chain can be minimised with training in improved handling and storage hygiene, and recycling.
Ensuring food quality and safety is needed in supplying any market. Companies need to differentiate products through quality and safety. Agricultural producers are becoming more ambitious in seeking premiums for their goods and increasingly adopting social and environmental certifications.
Even if standards are stringent, their adoption and implementation can generate greater income for producers and satisfaction among consumers and entrepreneurs must know them. This applies to niche markets, such as sustainability in production, organic or fair-trade food products.
Promoting upscale and innovations requires technical and financial skills.
Dedicated efforts should be made to target youth and women entrepreneurs as to support employment creation in the agricultural and agrifood sector.
Many organisations, such as the Pan-African Farmers’ Organization (PAFO) and the COLEAD, support farmers organisations, cooperatives and entrepreneurs in capacity development, skills enhancement and business relations in areas related to market research, marketing and packaging, meeting quality standards and labelling requirement, dealing with new administrative procedures and regulatory requirements and having access to distribution to diversifying customers such as trade fairs and B2Bs.
Key points for discussion on MSMEs management and technical skills to grow:
- What are the key skills that successful entrepreneurs develop?
- What type of investments are needed to support entrepreneurs to grow through skills development?
- What incentives can be provided to MSMEs and smallholders to better acquire management and technical skills?
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

ISOLINA BOTO
HEAD OF NETWORKS AND ALLIANCES, COLEAD
Isolina Boto is the Head of Networks and Alliances at COLEAD, a non-profit Association of private sector operators in the...

ETIENNE CHRISTIAN DIOMA
DIRECTOR, UPROMABIO, BURKINA FASO
Since 2015, Etienne Christian Dioma has been the Director of the cooperative society UPROMABIO/HBS (Union of Cooperative Societies with a...

PROF. ANTHONY EGERU
MANAGER FOR TRAINING AND COMMUNITY DEVELOPMENT, RUFORUM
Dr. Egeru Anthony (Ugandan) is the RUFORUM Manager for Training and Community Development, an eight year project funded by The...

FANNIE GONDWE
EXECUTIVE DIRECTOR, PERISHA AGRO AND PACKAGING ENTERPRISE, MALAWI
Fannie Perisha Gondwe is the Founder and Executive Director of Perisha Agro and Packaging Enterprise, an eco-inclusive agri-business enterprise aiming...

MARLENE JOSÉ
CEO, FOODCARE, LDA, ANGOLA
Marlene José was born in Luanda, Angola. She studied international relations at the University of Minho, Portugal, and supply chains...

JEREMY KNOPS
GENERAL DELEGATE, COLEAD
Jeremy Knops holds a Master’s degree in Business Engineering from the Solvay Brussels School of Economics and Management (SBS-EM). Prior...

KINGSLY KONGNYUH KWALAR
CEO, OPTIMIZ
Kingsly is an entrepreneur who has dedicated his career to improving the food industry for growers and exporters. With a...

DR. BABAFEMI OYEWOLE
CEO, PAFO
Dr. Babafemi Oyewole, the CEO of Pan African Farmers Organization (PAFO), is a tri-sector executive and professional with experiences in...

MARIAN THOMPSON
MANAGING DIRECTOR, BIO-TROPICAL PRODUCTS COMPANY LTD, GHANA
Marian Thompson has been an entrepreneur in the last three decades in the hospitality, travel and tourism industry. For the...
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