South-South: Empowering and Growing Women-led Business Session N°4

The digitalization of enterprises is rapidly transforming how businesses operate, with connectivity expected to represent 21% of global digital transformation spending between 2024 and 2030. Companies that adopt technologies like AI, IoT, robotics, AR/VR, big data, and cloud computing can boost efficiency, improve customer experience, and create new revenue streams. Global challenges such as COVID-19, climate change, economic uncertainty, and geopolitical tensions have further highlighted the critical role of digital infrastructure in ensuring business resilience and continuity.

Increasing access to the internet is one of the most pressing challenges in the Caribbean, given the significant social and economic benefits that the digital revolution can bring. Universal broadband connectivity is a top priority for governments across the region, as it is key to facilitating access to essential services such as jobs, education, healthcare, and financial services.

The worldwide digital transformation of the business sector is also expected to drive a new wave of productivity and economic growth, fueled by the adoption of technologies such as 5G, IoT, Big Data, Artificial Intelligence (AI), and immersive tools like Augmented and Virtual Reality (AR/VR) and the metaverse. These innovations can enable automation, new business models, and greater competitiveness for women owned small and medium enterprises.

Women face significant challenges in keeping up with the AI-driven transformation of work. Studies by the ILO and UN show that women are 25% less likely than men to have basic digital skills, while being more likely to hold jobs at risk of automation. A 2024 Danish study found a 20‑percentage‑point gender gap in ChatGPT use, even among workers in the same roles.

Despite these gaps, there is reason for optimism. Deloitte predicts that by 2025, U.S. women experimenting with or using generative AI will match or surpass men, signaling a potential closing of the digital divide. However, small businesses often lack resources for AI training, and women with part‑time or flexible schedules may struggle to dedicate time for upskilling.

Experts recommend active experimentation, curiosity, and setting aside time for AI learning to stay competitive. The future of work will depend not only on task-level automation but also on systemic shifts in how organizations operate. Although few companies are “AI‑mature” today (just 1% per McKinsey), women who embrace AI now can help shape its inclusive use and gain a competitive advantage.