E-commerce and digital marketing for agrifood products
Caribbean Agrifood Business Session n°4
December 9, 2021
MSMEs (Micro, Small and Medium Enterprises) play a key role in improving quality and availability of local food, and ensuring high safety and quality standards. MSMEs and businesses will have to ensure that such protocols are also applied by their suppliers, service providers and partners that it brings trust across the value chain. Traceability systems will also be more important for consumers, much more interested by healthy choices.
MSMEs can improve their revenue-earning potential by adopting suitable food safety systems and promoting consumer acceptance of their products. They can improve market access and participation of small agrifood companies by making use of a key element for food companies: develop and implement a Hazard Analysis Critical Control Point (HACCP) plan.
Small Agrifood business need to know and apply the principles of food safety, identification of types of hazards and their effects on food, as well as suitable control methods for common food hazards.
It is key to formulate, improve and apply policies based on Agricultural Health and Food Safety (AHFS). Of critical importance are the harmonization of standards to increase regional trade and an increased implementation of standards.
An effective and efficient AHFS system is dependent on having well-trained technical personnel that is supported by strong infrastructural capacity. Seven areas have been identified by IICA under the 10th EDF SPS Measures Project as critical for implementing an effective SPS regime. They are: (i) surveillance and monitoring; (ii) diagnostic and testing capability; (iii) risk analysis; (iv) emergency response preparedness and capability; (v) inspection and certification; (vi) quarantine; and (vii) public awareness/public education.
Governments will need to step in to increase financial support, laboratory access and technical assistance, and promote public-private partnerships and cluster collaboration.
Sharing widely best practices and increasing online presence will be particularly useful for businesses to regain confidence. In an increased online communication, it is critical to be visible and transparent in the offerings.
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Isolina BOTO
Head of Networks and Alliances, COLEAD
Isolina Boto is the Head of Networks and Alliances at COLEAD, a non-profit association of private sector operators in the...

Ena HARVEY
IICA Representative, Barbados
Ena Harvey is the Agribusiness Specialist in Agrotourism with IICA and from May 2002, she is the IICA Representative in...

Rita HILTON
Managing Director, Carita Jamaica Ltd, Jamaica
Rita Hilton is a lady of multicultural background, born in Kenya with Kenyan and Jamaican heritage. After a 20 years-teaching...

Cletus JOSEPH
Executive Director, National Development Foundation of Dominica (NDFD) Ltd
Cletus Joseph has been the Executive Director at the National Development Foundation of Dominica (NDFD) for eight years. He has...

Jeremy KNOPS
General Delegate, COLEAD
Jeremy has been appointed as General Delegate of COLEACP in June 2019. He is an accredited coach for leadership and...

Janet LAWRENCE
Agricultural Health, Food Safety and Quality Specialist – Caribbean/ 11th EDF SPS Project Manager, IICA
Janet Lawrence is an Agricultural Research and Development professional, as well as a trained Entomologist with considerable technical and administrative...

Tania LIEUW-A-SOE
CEO, SURIVIT N.V., Suriname
Tania Lieuw-A-Soe grew up as the daughter of an agriculturist and poultry farmer and has been an entrepreneur since 1990....

Theodora MORILLE
Global Food Safety & Quality Executive & Board Director
Theodora Morille is a renowned food safety and quality expert with leadership roles at two Global Food Industry leaders, Kellogg,...

Escipión J. OLIVEIRA GÓMEZ
Assistant Secretary General, Structural Economic Transformation and Trade, OACPS
Escipión Oliveira joined the Organisation of African, Caribbean and Pacific States (OACPS) in July 2020 as Assistant Secretary-General in charge...

Gavin M.H. PETERS
CEO, Caribbean Agricultural Health and Food Safety Agency (CAHFSA)
Dr. Gavin Peters is a veterinarian and presently the Chief Executive Officer of the Caribbean Agricultural Health and Food Safety...

Rachel RENIE
Co-founder, D’Market Movers, Trinidad and Tobago
Rachel Renie co-founded with partner in business and life David Thomas D’Market Movers in 2009, an online distribution company specialised...

Theophilia STOUTE
Founder and Managing Director, O’s Inc., Barbados
St. Lucia born Theophilia Stoute is the founder and Managing Director of O’s Inc., a Barbadian family-run agroprocessing company in...

Morag WEBB
Head of Science and Policy, COLEAD
Morag Webb is Head of Science and Policy for COLEAD, a non-profit Association of private sector operators in the agrifood...
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