Caribbean Agrifood Business Session n°18

Digital transformation presents both opportunities and challenges for Caribbean agrifood businesses. By embracing e-commerce and digital marketing, these enterprises can boost competitiveness, reach new markets, and build more resilient and inclusive food systems.

Successfully addressing the challenges requires a coordinated, multi-stakeholder approach. Priorities include targeted capacity-building for SMEs, cooperatives, and entrepreneurs; investment in digital and physical infrastructure; improved regional logistics and payment solutions; simplified cross-border e-commerce policies; and strategic partnerships among governments, development agencies, the private sector, and technology providers.

By working together, the Caribbean can fully harness digital technologies to empower agrifood entrepreneurs, strengthen food system sustainability, and drive inclusive economic growth.