Caribbean Agrifood Business Session n°18

Program Links

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Biodata Links

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Session Highlights

July 1, 2025

E-commerce and digital marketing for agrifood products

Digital transformation presents both opportunities and challenges for Caribbean agrifood businesses. By embracing e-commerce and digital marketing, these enterprises can boost competitiveness, reach new markets, and build more resilient and inclusive food systems.

Successfully addressing the challenges requires a coordinated, multi-stakeholder approach. Priorities include targeted capacity-building for SMEs, cooperatives, and entrepreneurs; investment in digital and physical infrastructure; improved regional logistics and payment solutions; simplified cross-border e-commerce policies; and strategic partnerships among governments, development agencies, the private sector, and technology providers.

By working together, the Caribbean can fully harness digital technologies to empower agrifood entrepreneurs, strengthen food system sustainability, and drive inclusive economic growth.

Session Region

Caribbean (IICA-COLEAD)

Networking

Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

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Session Highlights

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