E-commerce and digital marketing for agrifood products
Caribbean Agrifood Business Session n°8
February 23, 2023
The 2030 Agenda for Sustainable Development recognizes the centrality of gender equality to development and a prerequisite for progress across all its 17 Sustainable Development Goals (SDGs). Four SDGs in particular are relevant for achieving gender equality in the world of work: SDG 5 on achieving gender equality and empowering all women and girls; SDG 8 on promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all; SDG 4 on ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and SDG 10 on reducing inequality with and among countries.
Women make significant contributions to agriculture and agrifood sector and more broadly to the rural economy in all regions of the world as a significant entrepreneurial force at all stages of the value chain, from farm to fork, and in all markets, from local to international. Women create jobs, contribute to the economic growth of their countries and region and support food and nutrition security. It is estimated that globally there are roughly 9.34 formal million women-owned small and medium-sized enterprises (SMEs) in over 140 assessed countries, which is approximately one third of all formal SMEs. Women are clearly an important part of the agricultural labour force, but agriculture and agricultural value chains are equally important to women as source of employment.
Women’s economic empowerment is a prerequisite for sustainable development and pro-poor growth and requires sound public policies, a holistic approach and long-term commitment. Gender-specific perspectives must be integrated at the design stage of policy and programming. Empowering women in agriculture is crucial for agricultural development and food security and can contribute to lessen gender gap, boost per capita income growth, and generally reduce poverty.
When women control additional income, they spend more of it than men do on food, health, clothing and education for their children. This has positive implications for immediate well-being as well as long-run human capital formation and economic growth. Therefore, closing the gender gap in agriculture would generate significant gains for the agriculture sector and for society at large.
Policy interventions can help close the gender gap in agriculture and rural labour markets. Enabling gender responsive policies, services and business environments are crucial to stimulate the start-up and upgrading of women’s businesses and thereby help generate decent and productive work. Women’s economic empowerment also means voice and representation in decision-making, participation in policy and institutional change processes and strong business networks. More investment needs to be done on strengthening data collection and analysis, to better understand and address the constraints that women farmers face in specific value chains.
Session Region
Networking
Join our Forum to discuss and explore how to encourage innovations across agricultural value chains to transform food systems in African, Caribbean and Pacific countries and beyond, promote sustainable agriculture & leverage investments. Share insights, ask questions, and collaborate on innovative solutions for a greener future.

Shondel Abby ALEXANDER
Abby’s Exotic Blends, St. Lucia
Abby’s determination to grow her passion for creating beverages and treats led to the establishment in 2018 of her business,...

Isolina BOTO
Head of Networks and Alliances, COLEAD
Isolina Boto is the Head of Networks and Alliances at COLEAD, a non-profit association of private sector operators in the...

Tonni BRODBER
Representative of the UN Women Multi-Country Office- Caribbean
Tonni Brodber is the Representative of the United Nations (UN) Women Multi-Country Office (MCO) – Caribbean. Prior to her appointment...

Anastasha ELLIOT
Co-Founder and CEO, Sugar Town Organics, St. Kitts and Nevis
Born on the island of St. Kitts, Anastasha Elliott is a business woman, natural health advocate and champion of food...

Jeanette MARCELLE
Founder and CEO, Handmade by Jeanette Co., Trinidad and Tobago
Jeanette Marcelle, also known as Chef Marcelle, is from Trinidad and Tobago and has been in the culinary-hospitality industry for...

Dr. Maxine PARRIS-AARON
Agricultural Health Specialist, IICA
Maxine Parris-Aaron is Agricultural Health Specialist at IICA. She has been employed by IICA in the Delegation of Guyana since...

Noella RUIZ
Founder and CEO, Empresas Noelia Ruiz Srl, Dominican Republic
Noella Ruiz is the Founder and Managing Director of Empresas Noelia Ruiz SRL, a company producing and marketing honey products...

Priscila ZÚÑIGA VILLALOBOS
Strategic Coordination and Gender and Youth Unit, IICA
Priscila Zúñiga Villalobos is the Manager of the Gender Equity and Rural Youth Program at the Inter-American Institute for Cooperation...
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